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59 16-31 July 2016
Deodorant Efficacy Testing at Odournet India
RAJAL SHINKRE, RITA DOMINGUES
WEATING and body odour have to be
dealt with by most people. When a hot
summer, quite a common occurrence
in India and other tropical countries, is
just around the corner, consumers urgently
need help against sweating and body odour.
Heavy perspiration and body odour can
occur after exercise, in warm weather, or
when you are nervous, anxious or under
stress. Although it can be embarrassing, the
good news is that body odour can usually be
prevented by taking care of personal
hygiene. Deodorants and antiperspirants
(products that prevent the development of
body odour by masking (perfume) or pre-
venting the sweat malodour from occurring)
are also used, largely in urban areas of India.
In the villages of India, one finds that there is
a tendency to depend on fragrant talcs and
attars in an effort to get rid of body odour.
There is a growing demand for deodor-
ants in India which is expected to continue
to grow in the next few years. Changing
lifestyle trends and a greater emphasis on
hygiene, coupled with increasing availabil-
ity due to the growth of modern retailers,
is expected to continue to drive the
demand for deodorants over this period.
The market for deodorant and antiperspi-
rant products is competitive, flooded as it is
with numerous brands. Consumers demand
detailed and robust information about the
products they wish to buy. Do the products
have a pleasing fragrance? How effective
are they? How long will these results last?
The cosmetics industry likely fulfils such
S requests whenever possible with new prom-
ising product launches and claims; as such
performance is crucial. With increasing con-
sumer awareness and consumer organiza-
tions on guard, these new claims need to be
supported by strong evidence.
How can we help? Odournet scores high-
ly with its respected testing services and
facilities that offer great value for the R&D
and marketing of new product. Our effica-
cy tests are designed to answer claim sup-
port questions such as:
Is sweat odour masked by the product?
How does performance vary with time?
How long does the fragrance last?
How is the performance affected by
increased movement (e.g. in sports)?
How is the performance affected by
increased stress levels?
Drawing on our many years of experi-
ence in odour analysis and deodorant test-
ing, we carry out in-vivo studies, using
human test subjects, in order to answer
these questions. Olfactory assessment is
then conducted by trained sniffers, which
is the most realistic and robust method to
test the efficacy of cosmetics products
against unpleasant body odour. Odournet
India provides an expert sensory panel
(male and female), which is calibrated by
dynamic olfactometry according to DIN
EN 13725 and further imparted training in
odour intensity based on reference stan-
dards (ASTM-E-1207-09, VDI 3882, etc.).
The company has a number of tools to con-
duct such claim support projects, such as:
Testing facilities in India, Spain and France,
allowing intercultural sensory testing
Wash cabins to allow controlled wash-
ing and product application
Screened and trained sniffing panel for
A panel of more than 150 local volun-
teers to provide their underarm/foot as
a test field
Advanced digital and cloud-based data
High-performance statistical analysis
With extensive expertise in the field of
deodorant efficacy testing – including foot
deodorant and foot spray testing –
Odournet makes it easy to get the data one
needs. It can undertake studies in line with
internationally accepted designs or devel-
op bespoke studies that are optimised to
meet one’s specific requirements, using
internationally accepted methods such as
ASTM E-1207 (Standard Guide for Sensory
Evaluation of Axillary Deodorancy). Our
experts can also assist in developing cus-
tomised test designs to meet any special
needs the client may have for further stud-
ies. Deodorant efficacy testing and odour
testing of products and materials is a regu-
lar occurrence at the Odournet branches
spread over the UK, Spain, France, Brazil
and India (more details about services avail-
able at www.odournet.com).
(Shinkre is director-business
development and operations, Odournet India
and Domingues is head-centre of competence,
product and material testing, Odournet
Group. They can be contacted at
firstname.lastname@example.org) The US market is somewhat similar to the UAE
CONTINUED FROM P 5 6
proven products. Hence new launches are not
risked and thus add to slower growth opportu-
nities. This also gives a scope of a major
untapped market yet to be catered to.
While the current market in Dubai, has only
traditional brews without any added flavours,
the world is turning to explore a variety of
flavours, infusions of spices like cinnamon,
cardamom, and other natural flavours like
mint and jasmine. This has not yet taken on as
a trend in the Middle-East leaving a huge
opportunity yet to be pursued.
The US market is somewhat similar to the
UAE, in terms of exploring new variations
and the China market also has been known
for its strong culture of drinking traditional
teas. Europe and Russia have taken on the
trend of sipping on the flavoured black teas
with all kinds of fruity infusions. But Dubai
has it to flavours like bergamot for earl grey
and cardamom or mint. It is known to be
unforgiving when a new flavour or blend
does not work and hence companies do not
risk their new products in this market thus
the lagging in terms of innovation.
Though it is a risky market, it offers an equal-
ly risk taking phenomenal growth prospect
returns offering a lot of scope for developing
new blends and flavours. An established mar-
ket with the potential of tapping new launches
to be looked at in the road ahead.
(The author is project manager [pharma & health-
care division], Saffron Financial Advisory and
Consultancy Private Limited)